Communication design

Communication design is a design discipline that has developed from the constantly growing needs of visual and verbal information transfer in the social emancipation process.

The task of communication design is the conception and design of images, posters, analogue and digital publications, visualisations, information and orientation systems, exhibitions and events. This is done by including all available means of design (text, drawing, typography, photography, film, video, 2D/3D animation and sound).

Besides monomedial products, in both the traditional and digital area, there is the trend for a development of an intangible electronic space with complex interaction and navigation options that require relevant planning, dramaturgy and programming.

The course of studies has been designed accordingly, thus placing a high value on new media, techniques and technology.

The activities in both Communication and Industrial design are also linked with regard to aesthetic, ergonomic, technical, economic, cultural and social requirements.

This expansion of the field of activity accompanies an increase in task complexity and leads to greater functional segmentation. Thus, the degree programme does not lead to a single, clearly-defined career but rather aims to prepare the students for different fields of activity while considering their individual interests and skills.