Industrial Design is a design discipline that has developed from the needs of industrial production. The traditional task consists of designing products and product systems (consumer and investment goods) while considering aesthetic, ergonomic, technical, economical, cultural, and social aspects.
Furthermore, designers are involved in developments that significantly influence the way we live and work. Besides the conception and design of products and systems, they plan, develop, and communicate design solutions for processes and services while working together with the industry, service providers, and public institutions. This expansion of the fields of activity accompanies an increase in task complexity, leading to a greater number of technical segments. Thus, the degree programme does not lead to a single, clearly-defined career but rather aims to prepare the students for different fields of activities while considering their individual interests and skills.
Besides approved two and three dimensional design techniques (sketching, drawing, rendering and model building), further computer-based skills and qualifications are taught. The intensive use of CAD, visualization and animation programmes supports the design process and the communication of formal and constructive quality.