Sandra Hoffmann was born and educated in Canada (Kenora, Flin Flon, Regina, Calgary, Winnipeg, Vancouver).
She studied Communication Arts / Graphic Design in Vancouver at Capilano College. For six years she worked as a graphic designer in diverse design studios in Vancouver. In 1986 she travelled to Europe to attend the Yale Summer Programme for Graphic Design in Brissago, Switzerland. Instructors included Dorothea und Armin Hofmann, Paul Rand, Richard Sapper and Wolfgang Weingart. In 1988 she left Vancouver for postgraduate studies (Grafik-Weiterbildung) at the renowned *Schule für Gestaltung* in Basel, Switzerland.
From 1991 until 1998 founder and partner of various graphic design offices in Basel, 1998 until today in Berne. Since 1995 she is Professor for *Typography and Communication Design* at the Hochschule Darmstadt, Fachbereich Gestaltung (University of Applied Sciences Darmstadt, Faculty of Design).
In 2003–05 she attended the Executive Masters Programme *Cultural Studies in Art, Design and Media* at the Zürcher Hochschule der Künste, where she is currently working on a Ph.D. (Z-Node). Her area of research is *Typographic Synaesthesia*.
For the academic year of 2007/2008 she held an Associate Professor position at the Emily Carr University of Art and Design in Vancouver, British Columbia, Canada.